Configure your Brand Kit

Use Brand Kit to define your organisation’s communication standards. Studio, Enlytning Agent, and the content editor apply supported settings when they generate content with artificial intelligence (AI).

Access Brand Kit

Admins and Owners can go to Settings > Brand Kit to configure organisation guidelines.

Create your Brand Kit

Create your Brand Kit manually or import an existing set of guidelines.

Start from scratch

Start with a blank Brand Kit when you do not have an existing source document:

Import existing guidelines

If your organisation has existing guidelines, import one Portable Document Format (PDF) file smaller than 100 MB or use a uniform resource locator (URL) for a webpage:

Complete the Brand Kit sections

Each section controls a different part of the generated content.

Tone of voice

An import extracts up to three single-word adjectives that describe your organisation’s voice. You can add more manually.

Examples include:

• Professional
• Friendly
• Supportive

Enlytning uses these characteristics to shape generated content.

Target audience

An import extracts up to three personas that describe the intended audience. You can add more manually. Enlytning uses them to adjust the complexity and tone in supported features.

Examples include:

• New employees with no prior experience
• Technical staff with industry knowledge
• Customer-facing team members

Writing style

An import extracts up to five rules in each writing-style field. You can add more manually.

Use Do’s for rules that generated content should follow:

• Use active voice
• Keep sentences concise
• Include practical examples
• Address the reader directly

Use Don’ts for rules that generated content should avoid:

• Don’t use jargon without explanation
• Avoid passive constructions
• Don’t assume prior knowledge
• Avoid overly formal language

Glossary

Map each term you want to avoid to your organisation’s preferred alternative.

Enlytning substitutes preferred terms when generating content.

Colours

An import extracts up to seven brand colours. Use the colour picker or enter hexadecimal colour codes to add more manually.

These colours appear as preset swatches when you choose a material accent colour.

Edit or delete your Brand Kit

You can change any section after creating or importing a Brand Kit:

• New item: Enter the value, then select Save
• Existing text, colour, or glossary item: Edit the value, then leave the field to save
• Delete: Select the delete action, then confirm

Delete your Brand Kit

Delete your Brand Kit from its header:

This removes all brand guidelines. AI features use default styles until you create a new Brand Kit.

Apply Brand Kit settings

Brand Kit settings affect generated material, Enlytning Agent responses, and editor actions.

Apply settings in Studio

When Studio generates materials, your Brand Kit:

• Applies your tone-of-voice characteristics
• Follows your Do and Don’t writing-style rules

Apply settings to Enlytning Agent

When responding to questions, Enlytning Agent:

• Adopts your tone of voice
• Writes for your target audience
• Follows your writing-style rules
• Uses your preferred terminology

Apply settings in the editor

When you use AI to edit or generate material content, the editor:

• Applies your tone of voice and writing style
• Writes for your target audience
• Uses preferred terminology from your glossary

Check plan access

Your organisation’s plan must include Brand Kit. If Brand Kit does not appear in Settings, go to Settings > Billing to compare current plan features.

Maintain your Brand Kit

Review the settings against generated content whenever your standards change:

• Write concrete rules: State the wording or behaviour each rule requires.
• Include examples: Add examples of approved writing to your source document.
• Review changes: Update your Brand Kit when your standards change.
• Test the output: Generate sample content and compare it with your guidelines.

Understand Brand Kit limits

Brand Kit guides generated content, but you remain responsible for reviewing the result:

• Brand Kit does not guarantee that every output follows every guideline.
• Complex or contradictory guidelines may produce unexpected results.
• Review generated content before publishing.