Brand Kit

Brand Kit captures your organisation's communication standards. When configured, AI features like Studio and the Assistant automatically apply your brand's voice, terminology, and writing conventions.

Accessing Brand Kit

Navigate to Settings > Brand Kit to configure your organisation's guidelines.

Creating Your Brand Kit

You can create a Brand Kit in two ways:

Start from Scratch

Create a blank Brand Kit and manually define each section:

1. Go to Settings > Brand Kit.
2. Click New.
3. Fill in each section with your guidelines.

Import from Existing Guidelines

If you have existing brand guidelines, let the AI extract them:

1. Go to Settings > Brand Kit.
2. Click Existing.
3. Choose your import method:
   • Upload: Upload a PDF document containing your brand guidelines.
   • URL: Provide a link to your brand guidelines webpage.
4. The AI analyses your document and populates each section.
5. Review and edit the extracted content.

Brand Kit Sections

Tone of Voice

Define the characteristics of your organisation's voice. These are adjectives or short phrases describing how your content should sound.

Examples:

• Professional
• Friendly and approachable
• Confident
• Supportive
• Clear and direct

The AI uses these characteristics to shape the style of generated content.

Target Audience

Describe who your content is written for. This helps the AI calibrate complexity and tone appropriately.

Examples:

• New employees with no prior experience
• Technical staff with industry knowledge
• Customer-facing team members
• Senior leadership

Writing Style

Define specific dos and don'ts for your content:

Dos - Rules to follow:

• Use active voice
• Keep sentences concise
• Include practical examples
• Address the reader directly

Don'ts - Things to avoid:

• Don't use jargon without explanation
• Avoid passive constructions
• Don't assume prior knowledge
• Avoid overly formal language

Glossary

Define your organisation's preferred terminology. Each entry maps a term to avoid to its preferred alternative.

The AI substitutes preferred terms when generating content.

Colours

Record your brand colours by name. While not used for text generation, this keeps your brand documentation centralised.

Editing Your Brand Kit

All sections are fully editable after creation or import:

• Click on any section to expand and edit.
• Add, remove, or modify entries.
• Changes save automatically or via the save button.

Deleting Your Brand Kit

To remove your Brand Kit entirely:

1. Click Delete in the Brand Kit header.
2. Confirm the deletion.

This removes all brand guidelines. AI features will use default styles until you create a new Brand Kit.

How Brand Kit Affects AI Features

Studio

When generating materials in Studio, your Brand Kit:

• Applies your tone of voice characteristics.
• Considers your target audience.
• Follows your writing style dos and don'ts.
• Uses preferred terminology from your glossary.

Assistant

When responding to questions, the Assistant:

• Adopts your tone of voice.
• Writes for your target audience.
• Follows your writing style rules.
• Uses your preferred terminology.

Plan Requirements

Brand Kit is available on certain plans. If you see a message about plan access:

1. Navigate to Settings > Billing.
2. Upgrade to a plan that includes Brand Kit.

Best Practices

• Be specific: Vague guidelines produce inconsistent results.
• Use examples: In your source document, include examples of good writing.
• Review regularly: Update your Brand Kit as your standards evolve.
• Test the output: After configuring, generate sample content to verify the results.

Limitations

• Brand Kit guides AI behaviour but doesn't guarantee perfect adherence.
• Complex or contradictory guidelines may produce unexpected results.
• Generated content should still be reviewed before publishing.